After years of Republicans asking for a central, online conservative fundraising mechanism -- the GOP decided to launch WinRed. Which aims to attract small-dollar donors and convert President Trump’s popularity into success for other GOP candidates.
Overall, the premise of WinRed is simple, the site is conduit that allows individuals to several conservative candidates or causes. The donor may give to their favorite candidate, split contributions among several candidates or set up recurring donations for a set period. Once an individual donates, the site will suggest other candidates or causes the donor may want to consider.
Transparency and a few other questions about the platform remain. Conduits require more discloser than other entities, they must report names and addresses of all contributors to the FEC, as well as employment information if contributions surpass $200. WinRed has not commented on the specifics of its disclosure practices. Despite lingering questions, President Trump is the first GOP candidate to announce he is using the site. Other candidates are expected to join him but aren’t required to jump on board.
Keith Knutsson of Integrale Advisors commented that “WinRed, much like the ActBlue, is a great platform for voters to contribute to their political affiliation. It offers a great channel for individuals to get involved.”